5. 01. The Advantages of Viral Marketing | IMPACT Toohey's Extra Dry: Pod People Harvest. It is unnecessary to buy advertising or media space. 7 Best Viral Campaigns of 2017 - National Positions There are many indicators of a successful marketing campaign, including increased brand recognition, increased sales, improved consumer interaction, and increased conversion rates. 10. In 1996, Jeffrey Rayport, a Harvard Business School professor, authored an article for Fast Company titled "The Virus of Marketing," in which the term "viral marketing" appeared. Anyways, here are 15 of the absolute worst marketing campaigns from 2014. 10 Local Marketing Campaigns That Went Viral - SPOT.PH It was, however, a success story for the companies involved. Its potential to reach a lot of users: A viral video on the Internet has the ability to reach . Possibly one of the weirdest Australian marketing campaigns, ever. Published on December 20, 2017. There are a few fun contests and games. However, in 2013, Oreo completely bypassed the expensive spots with one simple tweet. They find it a great product. Viral Marketing: Meaning, Types, Examples, Campaign, and Advantages Top Failed Marketing Campaigns The three main components have been described below- 1. When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. However, it's unclear where the exact phrase originated. From Ikea's pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing magic memorable. A campaign should tell a story and that story is best told using visual elements that resonate with your audience. The New Coke Fiasco Source: Coca-Cola "Innovate or die" is a big phrase in Silicon Valley. The Old Spice man Isaiah Mustafa created a stir with . Just imagine what a feature on NBC or ABC could do for your product.