Difficult to measure. Advertising is expensive. Some of the challenges of public relations include: No direct control: Unlike advertising, you can’t exactly control how your business is portrayed by the media, when your message will appear, and where it will be placed. Public relations can be very difficult to measure as it does not have a specific measurement... 2. E-PR can be relatively low-cost method of directly reaching a niche audience or a mass audience if the brand is amenable to stories that are of interest to publishers. Science: Advantages & Disadvantages. 5 Limitations of Public Relations (PR Elevated brand awareness. 10 disadvantages of public relations Information on a product published in a newspaper or magazine may have greater credibility to the public than would an advertisement. Some of the benefits of using cyber public relations include the … Module 10 - The Promotion Mix As with advertising, marketers may choose to employ a specialist public relations firm to assist them with particular activities of an overall strategy. advantages and disadvantages of public relations consultancy Oxford University Press, 2007. 5 Limitations of Public Relations (PR) - Your Article Library Disadvantages Advantages And Disadvantages Of Public Relations In Business Advantages and disadvantages of public relations (PR